I’ve been keeping an eye of Carrotmob for a while. For those of you who don’t know.
“Carrotmob is a type of consumer activism in which businesses compete over how socially responsible they can be. A network of consumers then spend money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.”
This is a such a fantastic idea and well worth supporting. They have a new website and their video is a lot of fun too.
Carrotmob Makes It Rain from carrotmob on Vimeo.
Wow – great mobilisation! You’ve just refueled my ‘conscious consumer’ urge when it was getting a bit world-weary. So thanks! A