Currently around 300 new people are trying and leaving Fair Food every month. If you’ve shopped at Fair Food and been frustrated because you couldn’t swap the kale or spuds out of your set box or wanted shopping delivered the next day but had to wait a week or found we didn’t fit with your budget you may understand why. And you’re not alone, this is what customers have told us in our surveys, in emails and phone calls.
These days so many people are waking up, wanting to make a difference through the way they buy their food – a difference to their health, to their farmers and grocery makers lives, to the welfare of farm animals and to the way we care for the land. People are looking for alternatives to Coles and Woolworths, for somewhere to buy their food that shares their values. But what I’m learning however is that sharing values isn’t always enough, if shopping becomes hard work or doesn’t fit with people’s lives then people will leave – do leave.
How? We make it easy by making it easy. The things people want from Fair Food aren’t difficult to do. We’ve found webshop software that will make swapping items out of set boxes easy and next day delivery easy and shopping by recipe easy. And we’ve found warehouse management software that helps us improve our packing, stock control and delivery logistics so we won’t have to charge as much for our products. What we need now is your help to build them.
This is Fair Food’s equivalent of a barn-raising and I’m inviting you to come and lend a hand. If this sounds like the kind of shop you want in our community, then let’s do this together. Click here to find more out about rewiring the food system campaign. And if you support it please share it with others.